China is a large automobile consumer market in the world, and the automobile industry is launching a brand new reform. The automobile aftermarket has become a new situation of rapid development, which is highly concerned and valued by the capital market.
Snatched the all-china federation of auto dealers chamber of commerce to Nielsen authority issued after the “2019 China’s auto industry market research report, combing automobile industry view, fill in the past research gaps in the field of consumer and industry experts, in the form of first-hand customization questionnaire and one-to-one in-depth interviews real reduction vibrant trillion-dollar auto after market, bring more extended insight for industry chain parties.
Development key: reasonable business model, profit model, credit mechanism and service concept
In the automotive industry, compared with the new car market, China’s automotive aftermarket is still in the blue ocean stage, with broad consumer demand and huge potential, and the market still needs to be further mature and evolved. Reasonable business model, profit model, credit mechanism and service concept are the key to drive the mature development of automobile aftermarket.
New blue ocean of automobile industry: great potential of automobile aftermarket
At the moment, the car after the market is still in the stage of “going after the dog” : the head of the vertical field service enterprises are still in PK business model: the car after the market a large number of O2H model has been trial-and-error, simple door-to-door model is difficult to really retain users; The credit mechanism and related chain integration of second-hand car and automobile inspection are not yet mature, so the auto parts e-commerce and maintenance e-commerce platforms must discuss and solve the industry pain points including “high maintenance price and lack of credit mechanism”.
Auto after market service, process, long chain, more great regional difference, doomed online half of the market boundary, also makes the pure Internet mode could not support consumer demand integration “dominance”, industry experts predict will form a national “a few big players,” regional “flowers” after the car market pattern.
With the increase of consumer for the brand value, after the car market will further towards the “flowers” of the Internet, but from the point of the national market share, will still to 4 s shop authorization after market products and services as the leading factor, and in the 4 s shops cannot effectively touch of small and medium-sized counties, authorization type “car supermarket” after the model is expected to become the new market opportunities.
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