The Current Situation of China’s Education Market
The progress of human civilization is promoting the development in all walks of life including education. Pressure of competition in the modern society, including the completion among businesses and the talent completion, is so big, making the livelong learning a trend.
In foreign countries, the development of education market has attracted much attention while the industry has provided jobs for millions of people. A range of vocational schools and private training institutions have been springing up with strong vitality.
According to the data, the development potential of China’s overall education market is up to hundreds of billions RMB with a very strong tendency. It is maintaining every year of more than 20% increase by degrees speed. The growth potential of English education market is thousands of billions RMB and expected to quintuple in the next 5 years. The training providers have tend to manage a chain operation. The brand of a famous chain institution is increasing acknowledged by customers. IT education is most remarkable. Famous IT training institutions currently accounts for more than half of the total training institutions in the market. A significant character of the chain institution in China’s education market is that the institution with the headquarter root in is always self-support but it’s chains all over the country is using franchise business model and managed by itself. That is why the national chain institutions in different regions may have different public reputation.
China’s education market has a great potential for development but lots of education institutions do not have their own characteristics. They pursue a comprehensive course arrangement without a course system. Some major state-owned education institutions do have professional course systems but are purely dependent on the national financial investment and do not ‘eating what they kill’ to make profit.
Therefore, China’s education market need engaging all parties concerned to achieve all-round development.