How can the smart hardwares find their competitive edges in the market?

As the electronic market becomes more completive and electronic product life cycle is getting shorter, the development time for China’s intelligent hardware is also starting to cut down accordingly, which makes the market share particularly important. In the face of such challenges, where should the intelligent hardware go? How can the intelligent hardware seize the immediate market opportunities?

First, accurately analyze the market demand

The most basic thing of analyzing the market demand is to accurately find the customer requirements. First, a very ordinary but extremely effective method is to make market investigation. In general, the most often used methods are customer questionnaire and face-to-face communication, to ensure date coverage fraction is high, extensive investigation is preferred, by collecting and analyzing the investigation data to gain the feedback of each attribute. Find the problems timely by using the method of scene observation, though the method itself has its own limitation

Second, certain product concept needs to be developed.

Developing certain product concept is very necessary, which should be based on full understanding and well knowing of the customers’ requirement. To convert customers' requirement to certain of product concept, besides working on intelligent hardware, artistic design also should be valued, to make consumers satisfy the comprehensive concept design of intelligent hardware, emotional color is essential. Apart from high intelligence, the fitness for practical use and delicate and unique attributes also make an enormous contribution to seizing the share of the market.

Third, give full consideration to other factors

The so-called “other factors”, including the work team involving in the actual research and development process of intelligent hardware, supply chain manufacturers, after-sale service etc.,. In order to seize the intelligent hardware market opportunities, give full consideration to these factors is necessary.