How to develop the news clients to cater to the mobile Internet?

With the rapid development of the mobile internet, both of living and working way of people has changed at different degree, for example, the way people access to knowledge and news has been shifted from paper media to internet, and now the mobile internet is the main source for people to get knowledge and news.. To leverage on this great opportunity, lots of media roll out their news client to attract attention of press and the public.

However, it's worth noting that the release content of each news client tends to be more homogenization as various media rushing to roll out their news client. This led the public to doubt the quality and freshness of news. So how to borrow power from mobile internet to create a unique news client is very important, the foundation for new clients to develop and to gain a foothold in mobile internet is their personalizing and freshness content.

It is undeniable that, the success of mobile internet led by smartphones has changed reading habits of the public.

According to a company’s investigation, at the present day, more than 65% smartphones users get information and news through new clients, This obviously shows that the smartphones have become one of the main channels for people to get news.

Under such circumstances, new clients’ development needs to cater to habit and hobbies of the internet users. No matter how media bragged about their new clients. Users’ experience feedback is the only standard to measure whether a news client is good or not.

 

A good example about mobile marketing is the bikini retail website Tropic Diva. Inspired by the hot summer days, the Tropic Diva collection of women's and girl’s swimwear, cover ups, activewear eyewear and accessories radiate the warmth of the American beach style. Embracing the spirit of the tropical lifestyle filled with sea, sun, sand, it keeps women stylish and comfortable as they live to their best every day. Most of its customers are found to be from mobile channel.

To be a winner in mobile internet, news clients can highlight the originality of its content. Form new internet products with their own characteristics by means of processing news and strictly selecting articles as well as other feasible ways, achieve the desired results by elevating customer satisfaction and interest with help of new technologies.