BACKGROUND INFORMATION
The Synovate Survey Highlights
The survey reveals that people in China are already using their PCs to enhance their entertainment experience. Currently 90 percent of men and 87 percent of women under 30 regularly use their PCs to download music. And 49 percent of males in their 30s and 48 percent of females in their 20s hook up their stereo or digital player to their PC. About half of the people in their 20s (59 percent of men and 50 percent of women) download and watch television or movies from the internet.
The survey showed that 37 percent of women and 35 percent of men in their 20s are keen to obtain an entertainment PC so that all these functions can be enjoyed using only one box.
Intel products
The Intel® Pentium® 4 Processor supporting Hyper-Threading Technology coupled with Intel® 915 Express Chipset is Intel’s premier desktop product that enables PC users to do more in less time. The Hyper-Threading Technology feature provides additional performance benefits, enabling the processor to execute two instructions at the same time. These benefits could manifest themselves in two primary ways:
- Improved Multitasking – a user working on two or more applications simultaneously (active multitasking)
- Advanced Performance – on multithreaded applications
Intel® Centrino™ mobile technology represents Intel’s best technologies for notebook computers. It used to be that users had to make many compromises on what software could be run, performance responsiveness, battery life and overall notebook design when getting a notebook computer. With Intel Centrino mobile technology-based notebooks, users get the capabilities they need, whether it is carrying around a personal home theater, staying in touch with friends, family and colleagues or accessing the Internet from a variety of places – all on-the-go.
Intel Holiday ’04
Over the holiday period, Intel is holding a series of events to help consumers understand the possibilities and benefits of a digital home. Localized information for Australia, China, Hong Kong, Korea, Taiwan and Thailand.
If you would like to film at the event or conduct an interview with an Intel spokesperson, please contact XXX on XXX or e-mail XXX