A Business Letter

 

 Subject:  IMPORTANT: Kodak Advisory Panel of Retail Photospecialty Stores – Changes for 2009

Hello [NAME],

Did you receive this email?  Please reply with “Got it” in the subject line so we can maintain current contact information for all of our Advisory Panel members.

The purpose of this email is to outline several changes for the Advisory Panel for 2009.  First, we want you to know that we sincerely value your membership in the Kodak Advisory Panel of Retail Photospecialty Stores.   The information you provide in surveys and on the forums is very beneficial to Kodak.

As you know, your membership benefits include:

 

• Access to an exclusive website with valuable information, including:
• Special reports and industry statistics from Kodak
• Detailed reports of panelist surveys – data are aggregated and shared anonymously so you can better understand what is happening, what is working, and overall market trends
• A community forum where you can chat with other members to share ideas and ask questions both nationally and across the world
• An opportunity to have your questions, and suggestions to Kodak, be heard directly by Kodak local, regional and worldwide management
• Increased ability to regularly discuss and influence new Kodak promotions, support and services

For 2009, we are making two primary changes to aspects of the Panel.  First, there will be only two panelist surveys throughout the year.  Continued membership beyond 2009 will require that you fully complete one of these, though we hope you will complete both!

 

Second, forums have been supported in three languages: English, Portuguese, and Chinese.  However, panelist participation in the Portuguese and Chinese forums has been minimal.  As a result, Kodak is terminating support for Portuguese and Chinese forums.  Reports and information on the Panel website (www.advisorypanel.kodak.com) will continue to be available in all three languages.

 

We hope you continue to be an active member of the Advisory Panel.  If you have suggestions for improvements we might implement that will make the Panel more valuable to you, please let us know.

 

Sincerely,

 

The Kodak Advisory Panel of Retail Photospecialty Stores Team